LiveTone, a line of cell phones, is in the maturity stage of the product life cycle. It has achieved brand insistence among its customers, and its advertisers are trying to reinforce its presence in the market through soft-sell ads. This is an example of _____ advertising.
a) Advertising
b) Competitive
c) Institutional
d) Reminder
e) Cooperative
Answer: d) Reminder
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Principles of Marketing
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