Marketers at North Face have listed their segmentation descriptors as market size, density, and climate. They are likely segmenting the market:

Marketers at North Face have listed their segmentation descriptors as market size, density, and climate. They are likely segmenting the market:



a. geographically.

b. by benefit.

c. psychographically.

d. demographically.



Answer: a. geographically.


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