Marketers at North Face have listed their segmentation descriptors as market size, density, and climate. They are likely segmenting the market:
a. geographically.
b. by benefit.
c. psychographically.
d. demographically.
Answer: a. geographically.
Marketing MCQ
a. geographically.
b. by benefit.
c. psychographically.
d. demographically.
Answer: a. geographically.