Name and explain the cultural influences that affect consumer buying behavior?
Culture is crucial when it comes to understanding the needs and behaviors of an individual.
an individual will be influenced by his family, his friends, his cultural environment or society that will "teach" him values, preferences as well as common behaviors to their own culture.
For a brand, it is important to understand and take into account the cultural factors inherent to each market or to each situation in order to adapt its product and its marketing strategy. As these will play a role in the perception, habits, behavior or expectations of consumers.