Nozzle is a specially designed product that retro fits into your existing water faucet and atomizes the water stream in a spray that lets you use 98% less water when washing hands, brushing teeth, and washing produce or dishes. Some consider this a game changer for environmental protection, especially in regions of water scarcity. This product would be categorized as:
a. a repositioned product.
b. an addition to existing product lines.
c. a revised product.
d. a discontinuous innovation.
Answer: d. a discontinuous innovation.