Refer to E-Books. Prices for new releases average $27.00. Publishers price books this high to maximize profits. This an example of which pricing strategy?

Refer to E-Books. Prices for new releases average $27.00. Publishers price books this high to maximize profits. This an example of which pricing strategy?

Refer to E-Books. Prices for new releases average $27.00. Publishers price books this high to maximize profits. This an example of which pricing strategy?



a. Penetration pricing

b. Price skimming

c. Profit pricing

d. Promotional pricing

e. Price stability



Answer: B


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