Refer to Got Milk? Oberweis Dairy has been in business for over 80 years, and customers trust this provider. Which component of service quality does this trust exemplify?
a. Creativity
b. Assurance
c. Empathy
d. Tangibility
e. Reliability
Answer: B
Marketing MCQ
a. Creativity
b. Assurance
c. Empathy
d. Tangibility
e. Reliability
Answer: B