Refer to Grizzly Watching. The bear-watching vacation experience can vary greatly depending on many factors, including the lodge itself and the tour guide. For example, lodging can run from a "rustic" room with little more than a bed to a plush room with all the modern amenities. This is an example of the _____ characteristic of services.

Refer to Grizzly Watching. The bear-watching vacation experience can vary greatly depending on many factors, including the lodge itself and the tour guide. For example, lodging can run from a "rustic" room with little more than a bed to a plush room with all the modern amenities. This is an example of the _____ characteristic of services.

Refer to Grizzly Watching. The bear-watching vacation experience can vary greatly depending on many factors, including the lodge itself and the tour guide. For example, lodging can run from a "rustic" room with little more than a bed to a plush room with all the modern amenities. This is an example of the _____ characteristic of services.



a. intangibility

b. inseparability

c. heterogeneity

d. perishability

e. homogeneity



Answer: C


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