Marketing MCQ Marketing Suppose marketers at Procter & Gamble are trying to determine whether the use of cents-off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be

Suppose marketers at Procter & Gamble are trying to determine whether the use of cents-off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be

Marketing

Suppose marketers at Procter & Gamble are trying to determine whether the use of cents-off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be

a. descriptive.

b. exploratory.

c. causal.

d. hypothetical.

Answer: c. causal

Marketing MCQ

Suppose marketers at Procter & Gamble are trying to determine whether the use of cents-off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be

Suppose marketers at Procter & Gamble are trying to determine whether the use of cents-off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be

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