The main function of a marketer's promotional strategy is:
A. To convince target customers that the goods and services offered provide a competitive advantage over the competition.
B. To understand how a brand's target consumers behave as shoppers in different channels and formats.
C. To sell products at higher prices to reinforce the prestigious image of retailers.
D. To provide a wide assortment of merchandise that is fairly deep.
Answer: A: To convince target customers that the goods and services offered provide a competitive advantage over the competition.