The objective of brainstorming is to ______.
a. generate a large quantity of ideas through a process of rigorous objective evaluation
b. generate a small set of distilled ideas through a process of rigorous objective evaluation
c. postpone objective evaluation and focus on the sheer quantity of ideas generated
d. postpone objective evaluation but eliminate ideas that do gain unanimous acceptance
Answer: c. postpone objective evaluation and focus on the sheer quantity of ideas generated