The ______ predicts the net value (profit or loss) for the future relationship with a customer; calculated by taking the sum of the customer's present value contributions to profit margin over a specific time fram Helps determine how best to allocate resources to marketing strategies to sustain a customer over a lifetime

The ______ predicts the net value (profit or loss) for the future relationship with a customer; calculated by taking the sum of the customer's present value contributions to profit margin over a specific time fram Helps determine how best to allocate resources to marketing strategies to sustain a customer over a lifetime

The ______ predicts the net value (profit or loss) for the future relationship with a customer; calculated by taking the sum of the customer's present value contributions to profit margin over a specific time fram Helps determine how best to allocate resources to marketing strategies to sustain a customer over a lifetime


a. Customer Lifetime Value

b. Share of Mind

c. Marketing Concept

d. Marketing Relationship

e. Customer Net Return



Answer: a. Customer Lifetime Value


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