The term _____ refers to a series of stages determined by a combination of age, marital status, and the presence or absence of children.
a. family life cycle
b. perceptual mapping
c. lifestyle
d. ethnic segmentation
Answer: a. family life cycle
Marketing MCQ
Marketing Chapter 18
The term _____ refers to a series of stages determined by a combination of age, marital status, and the presence or absence of children.