Tide laundry detergent is the market leader, but overall industry growth is low in this market. Tide would be classified as a _____ in the portfolio matrix.
a) star
b) cash cow
c) problem child
d) question mark
e) dog
Answer: B
Marketing MCQ
Marketing
Tide laundry detergent is the market leader, but overall industry growth is low in this market. Tide would be classified as a _____ in the portfolio matrix.