Unlike new brands with a small market share, brands with a large market share
a. need to penetrate consumers' perceptual defenses about a product choice.
b. can easily change consumers' deeply rooted values and attitudes.
c. only need to remind customers of their products rather than capture their attention.
d. spend proportionately more for advertising and sales promotion than new brands.
Answer: c. only need to remind customers of their products rather than capture their attention.