_____ use another manufacturer's already established channel and are used most often when the creation of marketing channel relationships may be expensive and time-consuming.

_____ use another manufacturer's already established channel and are used most often when the creation of marketing channel relationships may be expensive and time-consuming.



-Relationship channels

-Strategic channel alliances

-Reverse channels

-Nontraditional channelization

-Multiple distribution systems



Answer: Strategic channel alliances


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