We expect our mission statement to
a. have a time horizon,
b. be measured in specific, quantified terms,
c. address results and not activities,
d. all of the above.
e. none of the above
Answer: E. None of the above
Marketing MCQ
a. have a time horizon,
b. be measured in specific, quantified terms,
c. address results and not activities,
d. all of the above.
e. none of the above
Answer: E. None of the above