Which of the following is TRUE of advertising spending?
a) In general, most retailers and wholesalers spend more on advertising than do producers
b) Over the last decade, advertising spending has decreased in most countries
c) Most foreign countries spend more on advertising than the United States
d) U.S. corporations spend relatively little of their sales dollars on advertising
e) Advertising becomes less important as an economy grows
Answer: d) U.S. corporations spend relatively little of their sales dollars on advertising
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Principles of Marketing
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