Which of the following is true of franchisees?
A. They own the brand and grant licenses to franchisors to operate and sell products under the franchisee's name.
B. They take advantage of the franchisor's brand equity and operational expertise.
C. They receive a pay from the franchisor to use the franchisee's name, product, and business methods.
D. They decide the trade name, product, and methods of operation.
Answer: B: They take advantage of the franchisor's brand equity and operational expertise.