Which of the following statements is true of social commerce?
a.
Marketers cannot customize their offerings as per the needs of specific groups of consumers.
b.
With social media, the employees of a firm are often in control of the message, the medium, and the response.
c.
It relies on user-generated content on Web sites to assist consumers with purchases.
d.
It does not offer consumers the scope to make informed decisions on purchases and services.
Answer: c.
It relies on user-generated content on Web sites to assist consumers with purchases.