Which of the following statements is true about yield management systems (YMS)?
a.
They are complex pricing systems used to establish price equilibrium.
b.
They are can be used only in service industries.
c.
They are used to eliminate the problem of simultaneous production and consumption from services.
d.
They are used to make profitable use of the unused capacity of perishable goods.
Answer: d.
They are used to make profitable use of the unused capacity of perishable goods.
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Marketing
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