Which of the following statements is true of simulated market testing?
a. It is often conducted on prototype models during the development stage.
b. It is a useful tool for implementing simultaneous product development.
c. It is the final stage in the new-product development and marketing process.
d. It is used to monitor shopper behavior to assess a product's likely performance.
Answer: d. It is used to monitor shopper behavior to assess a product's likely performance.