Yildiz Holding of Turkey purchased Godiva Chocolates from Campbell's Soup Company. Campbell's sold one of its:
a) strategic business units (SBUs)
b) strategic alliances
c) action programs
d) transactional units
e) synergistic divisions
Answer: A
Marketing MCQ
a) strategic business units (SBUs)
b) strategic alliances
c) action programs
d) transactional units
e) synergistic divisions
Answer: A