A convenience product is a consumer product __________.
a) with unique characteristics of brand identification for which a significant group of buyers is willing to make a special purchase effort
b) that customers usually buy frequently, immediately, and with minimal comparison and buying effort
c) that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style
d) that the consumer either does not know about or knows about but does not normally consider buying
Answer: b) that customers usually buy frequently, immediately, and with minimal comparison and buying effort