Becca, a college student, tends to buy the same brands of toothpaste, shampoo, and deodorant as her _______, which is often the strongest source of group influence upon the individual for many product purchases.
Answer: family
Marketing MCQ
Marketing
Becca, a college student, tends to buy the same brands of toothpaste, shampoo, and deodorant as her _______, which is often the strongest source of group influence upon the individual for many product purchases.