Marketing MCQ Marketing In class, we learned that consumers often have "doubts" about their purchases (called "post-purchase dissonance"). What type of advertising to marketers use to reduce consumers' doubts about their purchases?

In class, we learned that consumers often have "doubts" about their purchases (called "post-purchase dissonance"). What type of advertising to marketers use to reduce consumers' doubts about their purchases?

Marketing

In class, we learned that consumers often have "doubts" about their purchases (called "post-purchase dissonance"). What type of advertising to marketers use to reduce consumers' doubts about their purchases?

a. Pioneering

b. Informational

c. Competitive

d. Reminder

E. REINFORCEMENT

Answer: E

Marketing MCQ

In class, we learned that consumers often have "doubts" about their purchases (called "post-purchase dissonance"). What type of advertising to marketers use to reduce consumers' doubts about their purchases?

In class, we learned that consumers often have "doubts" about their purchases (called "post-purchase dissonance"). What type of advertising to marketers use to reduce consumers' doubts about their purchases?

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