Magnira Inc. plans to implement a market penetration strategy to increase its market share. According to Ansoff's strategic opportunity matrix, which of the following is most likely to happen?
a. Magnira Inc. will enter markets that are already served by separate companies.
b. Magnira Inc. will target existing customers rather than new customers.
c. Magnira Inc. will create new products for the markets it has penetrated.
d. Magnira Inc. will move away from its core capabilities, and it will traverse a range of change.
Answer: Magnira Inc. will enter markets that are already served by separate companies.