McKerklie, a local home appliances brand, slashed its prices sixty percent lower than what other home appliances brands in the city charged for their products. As a result, competitors of McKerklie went out of business in two months. Soon after, McKerklie raised its products' prices to their original costs. In this scenario, McKerklie has used _____.

McKerklie, a local home appliances brand, slashed its prices sixty percent lower than what other home appliances brands in the city charged for their products. As a result, competitors of McKerklie went out of business in two months. Soon after, McKerklie raised its products' prices to their original costs. In this scenario, McKerklie has used _____.

McKerklie, a local home appliances brand, slashed its prices sixty percent lower than what other home appliances brands in the city charged for their products. As a result, competitors of McKerklie went out of business in two months. Soon after, McKerklie raised its products' prices to their original costs. In this scenario, McKerklie has used _____.



a. status quo pricing

b. price fixing

c. predatory pricing

d. anchor pricing



Answer: c.


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