Marketing MCQ
Marketing
When Proctor & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multi-segment targeting strategy called:
When Proctor & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multi-segment targeting strategy called:
When Proctor & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multi-segment targeting strategy called:
Answer: cannibalization
Learn More :
