Which of the following firms is exploring a market development opportunity?
Mammoth Mountain Ski Resort offers horseback riding and a mountain bike park for summer visitors.
McDonald's opens two upscale hotels in Switzerland to serve families and business travelers.
The Coleman camping gear company boosts sales of popular lanterns by setting up promotional displays at well-attended outdoor events.
Campbell's targets health-conscious consumers with a new line of low-sodium soups.
The E-Z-Go golf cart company begins selling golf carts for use in malls, factories, and airports.
Answer: The E-Z-Go golf cart company begins selling golf carts for use in malls, factories, and airports.