Which of the following is least related to the product life-cycle pattern?

Which of the following is least related to the product life-cycle pattern?


Industry sales and profits for a product idea within a particular product‐market



Sales and profits of a particular individual brand or product in the market



The impact of increased competition on a new product idea over time



The need for marketers to adjust their marketing mixes for a product category



The growth and subsequent decline of sales for a product category



Answer: Sales and profits of a particular individual brand or product in the market


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