A benefit of performing SWOT analysis and an environmental scan during the new-product strategy development process is that they
A.) allow a firm to expand its objectives to include new ways of thinking
B.) can help identify the strategic role the new product might serve in the firms portfolio
C.) narrow the task to a single product rather than a number of product concepts
D.) allow the firm to forecast potential sales and form their marketing budget based upon those projections
E.) help identify which organizational members have an interest or stake in the products success
Answer: B.) Can help identify the strategic role the new product might serve in the firms portfolio