After reading the daily newspaper, the restaurant owner of Zefferelli's Tower of Pizza said, "I see that the owner of Fellini's House of Noodles ran a quarter-page ad in today's paper. We'll have to match his spending by running our own ad the day after tomorrow." Based on this statement, what promotional budgeting technique is the Zefferelli's restaurant owner most likely using?
A.) competitive parity budgeting
B.) all you can afford budgeting
C.) percentage of sales budgeting
D.) comparative budgeting
E.) objective and task budgeting
Answer: A.) competitive parity budgeting