As noted in lecture (and in the text) there is a "new" definition of Marketing created by the American Marketing Association. The instructor indicates that:
a. The new definition is long overdue and widely accepted
b. Not needed as the previous definition was perfectly adequate
c. There is a bit of controversy about the definition and whether marketing should worry about society at large
d. Marketing is to varied to really be defined
Answer: There is a bit of controversy about the definition and whether marketing should worry about society at larg