As we heard in lecture, the fashion industry (often) prices to charge less (discounting) later in the season, as the item is moving out of fashion and/or as the season changes. What type of pricing approach did we say this represents?
a.
Price Lining
b.
Target pricing
c.
Odd-even pricing
d.
Bundle pricing
e.
Yield Management Pricing
Answer: Yield Management Pricing
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Marketing
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