Consider the Kodak Digital Camera photo above. Despite being slow to exploit its digital camera technology, Kodak eventually did. From the early-to mid 2000s, Kodak's digital camera SBU moved successfully from a question mark to a star, becoming the market leader by 2005. At that time, the product was then considered to be a cash cow. However, with intense competition from Japanese marketers and the arrival of smartphones such as Apple's iPhone in 2007, Kodak's digital camera sales fell dramatically. In early 2013, Kodak exited the consumer digital camera business. For Kodak, this SBU became a __________.

Consider the Kodak Digital Camera photo above. Despite being slow to exploit its digital camera technology, Kodak eventually did. From the early-to mid 2000s, Kodak's digital camera SBU moved successfully from a question mark to a star, becoming the market leader by 2005. At that time, the product was then considered to be a cash cow. However, with intense competition from Japanese marketers and the arrival of smartphones such as Apple's iPhone in 2007, Kodak's digital camera sales fell dramatically. In early 2013, Kodak exited the consumer digital camera business. For Kodak, this SBU became a __________.

Consider the Kodak Digital Camera photo above. Despite being slow to exploit its digital camera technology, Kodak eventually did. From the early-to mid 2000s, Kodak's digital camera SBU moved successfully from a question mark to a star, becoming the market leader by 2005. At that time, the product was then considered to be a cash cow. However, with intense competition from Japanese marketers and the arrival of smartphones such as Apple's iPhone in 2007, Kodak's digital camera sales fell dramatically. In early 2013, Kodak exited the consumer digital camera business. For Kodak, this SBU became a __________.




a. question mark

b. star

c. hedgehog

d. cash cow

e. dog



Answer: dog


Learn More :