In the Apple market-product grid shown above for its personal computer line, the "iMac" is popular among all the segments Apple can target. This allows Apple to enjoy __________.

In the Apple market-product grid shown above for its personal computer line, the "iMac" is popular among all the segments Apple can target. This allows Apple to enjoy __________.



a.

segmentation synergies

b.

marketing synergies

c.

product synergies

d.

the 80/20 rule

e.

frequency marketing



Answer: product synergies


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