In class, we looked at the example of Cheerios line of breakfast cereals, which has grown to include Honey Nut Cheerios, Berry Burst Cheerios, and Fruity Cheerios. What type of innovation do these new flavors represent?
a.
a new to the world product
b.
a brand extension
c.
a product category extension
d.
a product line extension
e.
a dynamically continuous innovation
Answer: a product line extension