In class, we looked at the website for Citibank credit cards. On this site, a customer can fill out a form with a variety of choice to determine the best credit card. What type of segmentation base does this use?

In class, we looked at the website for Citibank credit cards. On this site, a customer can fill out a form with a variety of choice to determine the best credit card. What type of segmentation base does this use?

In class, we looked at the website for Citibank credit cards. On this site, a customer can fill out a form with a variety of choice to determine the best credit card. What type of segmentation base does this use?



a.

Demographic

b.

Geographic

c.

Psychographic

d.

Occupation

e.

Benefits Sought



Answer: Benefits Sought


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