Marketing MCQ Marketing In our class discussion of the Strategic Marketing Process, we talked about the need to IDENTIFY groups of buyers who (a) have common needs and (b) will respond differently to a marketing effort. What did we call this?

In our class discussion of the Strategic Marketing Process, we talked about the need to IDENTIFY groups of buyers who (a) have common needs and (b) will respond differently to a marketing effort. What did we call this?

Marketing

In our class discussion of the Strategic Marketing Process, we talked about the need to IDENTIFY groups of buyers who (a) have common needs and (b) will respond differently to a marketing effort. What did we call this?

Market Segmentation

Target Marketing

Positioning

Placing

Market Analysis

Answer: Market Segmentation

Marketing MCQ

In our class discussion of the Strategic Marketing Process, we talked about the need to IDENTIFY groups of buyers who (a) have common needs and (b) will respond differently to a marketing effort. What did we call this?

In our class discussion of the Strategic Marketing Process, we talked about the need to IDENTIFY groups of buyers who (a) have common needs and (b) will respond differently to a marketing effort. What did we call this?

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