Interactive television with video-on-demand capabilities changes how people watch television and how consumers access the Internet. This technology requires significant customer education for most people. What type of product life cycle would be associated with this product?

Interactive television with video-on-demand capabilities changes how people watch television and how consumers access the Internet. This technology requires significant customer education for most people. What type of product life cycle would be associated with this product?



a.

generalized

b.

high-learning

c.

low-learning

d.

fashion

e.

fad



Answer: high-learning


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