Open innovation helps organization overcome __________, one of the inertias common in new-product failures.
a.
groupthink
b.
intelligent failures
c.
incomplete protocols
d.
the NIH problem
e.
bad timing
Answer: the NIH problem
Marketing MCQ
a.
groupthink
b.
intelligent failures
c.
incomplete protocols
d.
the NIH problem
e.
bad timing
Answer: the NIH problem