Marketing MCQ
Marketing
________ provides a competitive advantage because it gives the brand the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
________ provides a competitive advantage because it gives the brand the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
________ provides a competitive advantage because it gives the brand the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
A. A brand
B. Brand meaning
C. A trademark
D. Brand cannibalization
E. Brand equity
Answer: Brand equity
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