________ provides a competitive advantage because it gives the brand the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.

________ provides a competitive advantage because it gives the brand the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.


A. A brand

B. Brand meaning

C. A trademark

D. Brand cannibalization

E. Brand equity



Answer: Brand equity


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