The "magic lesson" teaches us how to turn what into dollars?
A. the price of bestselling products
B. how competitors adjust in response to the brand
C. negative reputation of the brand or firm
D. what consumers know about the brand
Answer: D
A. the price of bestselling products
B. how competitors adjust in response to the brand
C. negative reputation of the brand or firm
D. what consumers know about the brand
Answer: D