Marketing MCQ Marketing The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this __________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this __________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

Marketing

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this __________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

a) cultural symbol

b) anthropomorphic code

c) back translation

d) semantic representation

e) civil analysis

Answer: a) cultural symbol

Marketing MCQ

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this __________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this __________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

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