The perceptual map in Figure 9-A above shows how various drinks are seen in the minds of adult consumers. Suppose a coffee producer wants to increase sales. As the account executive for the coffee producer's advertising agency, you want to create comparative ads showing that coffee presently is more nutritious than which beverage?

The perceptual map in Figure 9-A above shows how various drinks are seen in the minds of adult consumers. Suppose a coffee producer wants to increase sales. As the account executive for the coffee producer's advertising agency, you want to create comparative ads showing that coffee presently is more nutritious than which beverage?

The perceptual map in Figure 9-A above shows how various drinks are seen in the minds of adult consumers. Suppose a coffee producer wants to increase sales. As the account executive for the coffee producer's advertising agency, you want to create comparative ads showing that coffee presently is more nutritious than which beverage?



a.

skinny lattes

b.

fruit-flavored drinks

c.

sugared soft drinks

d.

sports drinks

e.

milk shakes



Answer: sugared soft drinks


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