The primary purpose of a trademark is to
a.
legally protect a product's brand name or trade name that prevents others from using it.
b.
allow a company to use the brand name on multiple products in its product line.
c.
legally identify the product as having met government standards for its product item.
d.
help consumers identify a genuine product from a counterfeit product.
e.
capitalize on the brand equity a consumer associates with the symbol, sound, or image.
Answer: legally protect a product's brand name or trade name that prevents others from using it.