Used in the introductory stage of the product life cycle, _________ advertisements tell people what a product is, what it can do, and where it can be found.

Used in the introductory stage of the product life cycle, _________ advertisements tell people what a product is, what it can do, and where it can be found.



a) institutional


b) reinforcement


c) competitive


d) pioneering


e) reminder



Answer: d) pioneering


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