Value​ co-creation occurs in what phase of the new production development​ process?

Value​ co-creation occurs in what phase of the new production development​ process?

Value​ co-creation occurs in what phase of the new production development​ process?


A) Idea generation

B) Product concept development and screening

C) Business analysis

D) Marketing strategy development

E) Test marketing



Answer: A) Idea generation


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