When the company first started, Southwest's message in advertisements and managerial actions clearly communicated its commitment to low prices. What is this the best example of?
A. Concreteness
B. Simplicity
C. Emotion
D. Unexpectedness
Answer: B
Marketing MCQ
Marketing
When the company first started, Southwest's message in advertisements and managerial actions clearly communicated its commitment to low prices. What is this the best example of?