When retailers advertise products at very low prices or even below cost in the hopes that customers will purchase other items at regular​ prices, they are engaging in​ _____.

When retailers advertise products at very low prices or even below cost in the hopes that customers will purchase other items at regular​ prices, they are engaging in​ _____.


A.surge pricing

B.price fixing

C.bait-and-switch

D.loss-leader pricing

E.predatory pricing



Answer: D.loss-leader pricing


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